How do the habit-forming ideas behind Hooked evolve in the age of AI? In this episode, behavioral design expert Nir Eyal, author of Hooked and Indistractable, joins host Diane Ding to discuss what still holds true about human psychology and what changes when algorithms start learning us better than we know ourselves.
Eyal explains why all behavior stems from the desire to escape discomfort, and how ethical product builders can turn this insight into designs that make users better off. He shares practical tools from his framework such as the “10-minute rule,” time-boxing, and the principle that forethought is the antidote to impulsiveness. Together they explore the next generation of AI-driven products, from adaptive tutors to mindful companions, and reflect on what it means to build technology that empowers rather than exploits.
At a time when attention is the ultimate currency, Eyal offers a grounded guide to building and using technology that serves our goals instead of hijacking them.
Hosts and Guests
Nir Eyal, author of Hooked and Indistractable, lecturer, and investor
Diane Ding, co-founder of ShengFM, host of Voice of Context
Disclaimer: The information in this episode is provided for informational purposes only and does not constitute legal or financial advice. All commentary reflects the personal views of the guests, based on publicly available information and first-hand operational experience.
